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1-10 of 824 results for financial services marketing

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Select article: Marketing Strategy for Financial Services in Indian Financial Service Institutions

Retricted access

Research article

First published 2021-12

Marketing Strategy for Financial Services in Indian Financial Service Institutions

Preeti Sharma, Avinash K. Shrivastava

FIIB Business Review

Select article: The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

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Research article

First published 2021-8

The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

Emmanuel Mogaji, Taiwo O. Soetan, Tai Anh Kieu

Australasian Marketing Journal

Select article: The spatial reach of financial centres: An empirical investigation of interurban trade in capital market services

Open access

Research article

First published 2022-5

The spatial reach of financial centres: An empirical investigation of interurban trade in capital market services

Tom Hashimoto, Vladimír Pažitka, Dariusz Wójcik

Urban Studies

Select article: Making a Market: The UK Retail Financial Services Industry and the Rise of the Complex Sub-Prime Credit Market

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Research article

First published 2004-3

Making a Market: The UK Retail Financial Services Industry and the Rise of the Complex Sub-Prime Credit Market

Dawn Burton, David Knights, Andrew Leyshon [...]

Competition & Change

Select article: Integrating direct marketing into financial services

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Research article

First published 1990-11

Integrating direct marketing into financial services

Martin T. Topol, Myron Gable, James R. Rosenfield

Journal of Interactive Marketing

Select article: An Interrogation of Accounting–Marketing Interface in UK Financial Services Organisations: Mixing Cats with Dogs?

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Research article

First published 2016-8

An Interrogation of Accounting–Marketing Interface in UK Financial Services Organisations: Mixing Cats with Dogs?

Abdullah Promise Opute, Nnamdi O. Madichie

Australasian Marketing Journal

Select article: Market research in financial services: the major sources evaluated

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Research article

First published 1993-04

Market research in financial services: the major sources evaluated

Olivia Freeman

Business Information Review

Select article: The Older Consumer in the New Financial Services Market

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Research article

First published 1987-03

The Older Consumer in the New Financial Services Market

Alexander Chen, Helen H. Jensen

Journal of Applied Gerontology

Select article: Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market

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Research article

First published 1988

Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market

James H. McAlexander, Debra L. Scammon

Journal of Public Policy & Marketing

Select article: Organizational Service Climate Drivers of the American Customer Satisfaction Index (ACSI) and Financial and Market Performance

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Research article

First published 2009-08

Organizational Service Climate Drivers of the American Customer Satisfaction Index (ACSI) and Financial and Market Performance

Benjamin Schneider, William H. Macey, Wayne C. Lee [...]

Journal of Service Research

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