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Research article

First published 2013-2

Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

Cathy Nguyen, Jenni Romaniuk

Australasian Marketing Journal

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Research article

First published 2024-10

Theaters,social media,and streams: Evaluating social word-of-mouth patterns of pandemic-era blockbuster films on Twitter

Chris DeFelice, Lance Porter

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2014-5

Pass it On: A Framework for Classifying the Content of Word of Mouth

Cathy Nguyen, Jenni Romaniuk

Australasian Marketing Journal

Open access

Research article

First published 2021-7

The Audience’s Perspective: Decline of Mythical Elements in Films

Pengxia Zhang, Mingzheng Liu, Dandan Li [...]

Sage Open

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Research article

First published 2014-11

The Decay of Positive and Negative Word of Mouth after Product Experience

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

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Research article

First published 2015-4

The intersection of African American English and Black American Sign Language

Ceil Lucas, Robert Bayley, Carolyn McCaskill [...]

International Journal of Bilingualism

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Research article

First published 2015-2

Crowdfunding: A Spimatic application of digital fandom

Paul Booth

New Media & Society

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Research article

First published 2012-8

Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products

Norris I. Bruce, Natasha Zhang Foutz, Ceren Kolsarici

Journal of Marketing Research

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Research article

First published 2015-5

Birds of a Feather: Informal Recruitment Practices and Gendered Outcomes for Screenwriting Work in the UK Film Industry

Natalie Wreyford

The Sociological Review

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Research article

First published 2021-12

Social media,popular culture and ‘soft heritage’: Chinese tourists in search of Harry Potter

John Connell, Xuesong Ding, Phil McManus [...]

Tourist Studies

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