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1-4 of 4 results for fidélité perçue

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Research article

First published 2015-10

Se considérer comme un client fidèle affecte-t-il l’évaluation des bénéfices reçus ?

Gwarlann de Kerviler, Raphaëlle Butori

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1998-9

Jean-Louis Moulins

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2012-9

Arnaud Rivière, Rémi Mencarelli

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2017-7

Virginie Pez, Raphaëlle Butori, Aïda Mimouni Chaabane

Recherche et Applications en Marketing (French Edition)