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Articles (34)

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1-10 of 34 results for festival branding

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Select article: User Engagement in Festival Virtual Brand Communities: The Cases of Sónar and Primavera Sound (Barcelona)

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Research article

First published 2020-2

User Engagement in Festival Virtual Brand Communities: The Cases of Sónar and Primavera Sound (Barcelona)

Lluís Garay Tamajón, Soledad Morales Pérez

Journal of Hospitality & Tourism Research

Select article: Decomposing and relating user engagement in festivals’ virtual brand communities: An analysis of Sónar’s Twitter and Facebook

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Research article

First published 2020-3

Decomposing and relating user engagement in festivals’ virtual brand communities: An analysis of Sónar’s Twitter and Facebook

Lluís Garay, Soledad Morales

Tourist Studies

Select article: Brand communities and self-concept congruency in the case of a music festival

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Research article

First published 2020-4

Brand communities and self-concept congruency in the case of a music festival

Kazár Klára

Tourism and Hospitality Research

Select article: Algorithmic brand culture: participatory labour,machine learning and branding on social media

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Research article

First published 2018-3

Algorithmic brand culture: participatory labour,machine learning and branding on social media

Nicholas Carah, Daniel Angus

Media,Culture & Society

Select article: Algorithmic brands: A decade of brand experiments with mobile and social media

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Research article

First published 2017-3

Algorithmic brands: A decade of brand experiments with mobile and social media

Nicholas Carah

New Media & Society

Select article: Curating the urban music festival: Festivalisation,the ‘shuffle’ logic,and digitally-shaped music consumption

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Research article

First published 2022-4

Curating the urban music festival: Festivalisation,the ‘shuffle’ logic,and digitally-shaped music consumption

Paulo Nunes, Carolyn Birdsall

European Journal of Cultural Studies

Select article: Tourism Marketing: A Game Theory Tool for Application in Arts Festivals

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First published 2012-2

Tourism Marketing: A Game Theory Tool for Application in Arts Festivals

Ciná Van Zyl

Tourism Economics

Select article: ‘My native English now I must forgo’: Global Shakespeare at the Edinburgh International Festival

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First published 2020-11

‘My native English now I must forgo’: Global Shakespeare at the Edinburgh International Festival

Isabel Guerrero

Cahiers Élisabéthains: A Journal of English Renaissance Studies

Select article: Impact of cultural proximity on destination image and tourists’ perceptions: The case of the Portuguese cultural festival Lusofonia in Macao

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Research article

First published 2024-1

Impact of cultural proximity on destination image and tourists’ perceptions: The case of the Portuguese cultural festival Lusofonia in Macao

Ye Xu

Journal of Vacation Marketing

Select article: The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals

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Research article

First published 2006-08

The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals

Dogan Gursoy, Eric R. Spangenberg, Denney G. Rutherford

Journal of Hospitality & Tourism Research

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