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First published 2008-02

Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising

Rosalind Gill

Feminism & Psychology

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Research article

First published 2020-9

“The Big Women”: A textual analysis of Chinese viewers’ perception toward femvertising vlogs

Xu Duan

Global Media and China

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Research article

First published 2026-4

Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes

Javier A. Sánchez-Torres, Carolina López Correa, Francisco-Javier Arroyo-Cañada [...]

Communication & Sport

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Research article

First published 2013-10

The naked female athlete: The case of Rebecca Romero

Anthony King

International Review for the Sociology of Sport

Free access

Research article

First published 2024-3

Measuring Gaze: Women’s Visual Processing of Empowerment and Objectification Messages in Empowerment-Themed Advertisements

Amelia C. Couture Bue, Kristen Harrison

Journalism & Mass Communication Quarterly

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Research article

First published 2023-8

“Willpower knows no obstacles”: Examining Neoliberal Postfeminist Messaging in Nike’s Transnational Advertisements for Women

Anna Posbergh, David L. Andrews, Samuel M. Clevenger

Communication & Sport

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Research article

First published 2019-2

Bodies and desires on the internet: An approach to trans women sex workers’ websites

Julieta Vartabedian

Sexualities

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Research article

First published 2009-7

Ukraine's Ancient Matriarch as a Topos in Constructing a Feminine Identity

Marian J. Rubchak

Feminist Review

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