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Articles (36)

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1-10 of 36 results for fashion consumer behaviour

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Select article: Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour

Retricted access

Research article

First published 2023

Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour

Virtika Singhal

Journal of Creative Communications

Select article: Consumer Buying Behaviour Towards Khadi Fashion Wear

Retricted access

Research article

First published 2022-3

Consumer Buying Behaviour Towards Khadi Fashion Wear

Dibyendu Bikash Datta, Biswajit Sarkar

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Select article: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behaviour in Explaining Luxury Fashion Counterfeit Consumption Behaviour

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Research article

First published 2026

A Comparison of the Theory of Reasoned Action and the Theory of Planned Behaviour in Explaining Luxury Fashion Counterfeit Consumption Behaviour

Tushar Prabhakar, Tejinderpal Singh, Navdeep Kaur

Paradigm: A Management Research Journal

Select article: Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior

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Research article

First published 2010-4

Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior

Hyejeong Kim, Elena Karpova

Clothing and Textiles Research Journal

Select article: Impact of Fashion Orientation on Hispanic and Non-Hispanic White Consumer Behavior

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Research article

First published 2016-2

Impact of Fashion Orientation on Hispanic and Non-Hispanic White Consumer Behavior

Arlesa J. Shephard, Sanjukta A. Pookulangara, Tammy R. Kinley [...]

Hispanic Journal of Behavioral Sciences

Select article: Environmental Perspectives and Consumer Behavior: Assessing the Drivers of Sustainable Fashion in South Korea

Open access

Research article

First published 2025-7

Environmental Perspectives and Consumer Behavior: Assessing the Drivers of Sustainable Fashion in South Korea

Jiwon Lee, Myungwoo Kim, Jeyoung Son

Sage Open

Select article: Sustainable Fashion,Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda

Open access

Research article

First published 2025-3

Sustainable Fashion,Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda

Julianna Faludi

Social Marketing Quarterly

Select article: Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

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Research article

First published 2021-4

Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

Song-yi Youn, Jung Eun Lee, Jung Ha-Brookshire

Clothing and Textiles Research Journal

Select article: Consumer Self-Monitoring,Materialism and Involvement in Fashion Clothing

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Research article

First published 2001-6

Consumer Self-Monitoring,Materialism and Involvement in Fashion Clothing

Aron O. Cass

Australasian Marketing Journal

Select article: Slow Fashion – Balancing the Conscious Retail Model within the Fashion Marketplace

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Research article

First published 2019-11

Slow Fashion – Balancing the Conscious Retail Model within the Fashion Marketplace

Lisa S. McNeill, Jasmine Snowdon

Australasian Marketing Journal

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