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Articles (209)

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1-10 of 209 results for fashion brands

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Select article: The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry

Open access

Research article

First published 2013-1

The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry

Stefano Brogi, Armando Calabrese, Domenico Campisi [...]

International Journal of Engineering Business Management

Select article: Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market

Retricted access

Research article

First published 2020-8

Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market

Rajesh Sharma

Management and Labour Studies

Select article: Sustainability Policies for the Fashion Industry: A Comparative Study of Asian and European Brands

Retricted access

Research article

First published 2019-9

Sustainability Policies for the Fashion Industry: A Comparative Study of Asian and European Brands

Anupama Gupta

Indian Journal of Public Administration

Select article: How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Retricted access

Research article

First published 2026-2

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

Select article: After fashion film: social video and brand content in the influencer economy

Retricted access

Research article

First published 2020-12

After fashion film: social video and brand content in the influencer economy

Nick Rees-Roberts

Journal of Visual Culture

Select article: Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram

Retricted access

Research article

First published 2024

Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram

Imran Anwar Mir

Journal of Creative Communications

Select article: Evaluating the Influence of Social Advertising,Individual Factors,and Brand Image on the Buying Behavior toward Fashion Clothing Brands

Open access

Research article

First published 2022-1

Evaluating the Influence of Social Advertising,Individual Factors,and Brand Image on the Buying Behavior toward Fashion Clothing Brands

Fazal ur Rehman, Basheer M. Al-Ghazali

Sage Open

Select article: All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

Retricted access

Research article

First published 2013-9

All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

Christoph Fuchs, Emanuela Prandelli, Martin Schreier [...]

Journal of Marketing

Select article: “Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers

Open access

Research article

First published 2015-7

“Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers

Brooke Erin Duffy, Emily Hund

Social Media + Society

Select article: How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging

Open access

Research article

First published 2022-4

How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging

Zheng Shen

Sage Open

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