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Articles (118)

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1-10 of 118 results for fan perceptions

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Select article: Examining the Impact of Fantasy Sport Participation and Fan Identification on Player Performance and Brand Image Perceptions

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Research article

First published 2020-9

Examining the Impact of Fantasy Sport Participation and Fan Identification on Player Performance and Brand Image Perceptions

Benjamin Larkin, Ryan Spalding, Taesoo Ahn

Sport Marketing Quarterly

Select article: Who Says She's Not a True Fan? Perceptions of Fan Authenticity among Gen Z Women Sports Fans

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Research article

First published 2023-9

Who Says She's Not a True Fan? Perceptions of Fan Authenticity among Gen Z Women Sports Fans

Christina S. Simmers, Rebecca Rast, Joshua T. Coleman

Sport Marketing Quarterly

Select article: Investigation of Football Fans’ Perceptions of Event Quality According to their Typologies

Open access

Research article

First published 2024-7

Investigation of Football Fans’ Perceptions of Event Quality According to their Typologies

Alperen Halici, Ahmet Azmi Yetim

Sage Open

Select article: Nascar's “Customer Gap”: Are Fans’ Perceptions Keeping up with Their Expectations?

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Research article

First published 2001-12

Nascar's “Customer Gap”: Are Fans’ Perceptions Keeping up with Their Expectations?

Matthew J. Bernthal, Tom H. Regan

Sport Marketing Quarterly

Select article: The Fans’ Perception of Competitive Balance and Its Impact on Willingness-to-Pay for a Single Game

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Research article

First published 2017-6

The Fans’ Perception of Competitive Balance and Its Impact on Willingness-to-Pay for a Single Game

Georgios Nalbantis, Tim Pawlowski, Dennis Coates

Journal of Sports Economics

Select article: Fans’ Perceptions of Professional Tennis Events’ Social Media Presence

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Research article

First published 2017-10

Fans’ Perceptions of Professional Tennis Events’ Social Media Presence

Ashleigh-Jane Thompson, Andrew J. Martin, Sarah Gee [...]

Communication & Sport

Select article: How Expectations and Perceptions of Corporate Social Responsibility Impact NBA Fan Relationships

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Research article

First published 2016-3

How Expectations and Perceptions of Corporate Social Responsibility Impact NBA Fan Relationships

Russell Lacey, Pamela Kennett-Hensel

Sport Marketing Quarterly

Select article: Exploring ethnic identity perceptions of Hyun-Jin Ryu’s Korean American fans

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Research article

First published 2019-11

Exploring ethnic identity perceptions of Hyun-Jin Ryu’s Korean American fans

Na Ri Shin, Jon Welty Peachey, Doo Jae Park

International Review for the Sociology of Sport

Select article: Investigating Fans’ Social Media Engagement With Their Favorite Football Team: The Role of Sport Involvement,Team Identification,and Subjective Perceptions of Performance

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Research article

First published 2025-9

Investigating Fans’ Social Media Engagement With Their Favorite Football Team: The Role of Sport Involvement,Team Identification,and Subjective Perceptions of Performance

Yannis Lianopoulos, Eugenia Tzoumaka, Dimitris Stamnas [...]

Sport Marketing Quarterly

Select article: “A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing”: Fan Perceptions of the Masculinization of Women’s Soccer Fandom

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Research article

First published 2025-8-13

“A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing”: Fan Perceptions of the Masculinization of Women’s Soccer Fandom

Rachel Allison, Radosław Kossakowski

Men and Masculinities

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