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Research article

First published 2025-11

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning,Team Brand Identification,and Cocreation Mechanisms

Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Journal of Interactive Marketing

Open access

Research article

First published 2025-7

Where Your Treasure is,There Your Heart Will be Also: Cultivating Sports Fan Ethnocentrism Through Team Identification and Perceived Sacredness in the Sports Industry

David Amani

Sage Open

Retricted access

Research article

First published 2022-12

A Study of Satellite Fans’ Existing Team Identification and Attitudes toward a New,Local Franchise: A Case Study of UK-Based National Football League Fans

Daniel Monaghan, Daniel Read

Sport Marketing Quarterly

Open access

Research article

First published 2026

Sport Fans’ Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification

Vinu Selvaratnam, Ryan Snelgrove, Michael L. Naraine

Sport Marketing Quarterly

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Research article

First published 2025-12

Sports Identification in Situational Problem-Solving: A Framework for Understanding Fans’ Communicative Behaviors in Sports Crises

Mu He

Communication & Sport

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Research article

First published 2009-10

Sport Fan Identification in Obituaries

Christian M. End, Jeffrey L. Meinert, Shaye S. Worthman [...]

Perceptual and Motor Skills

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Research article

First published 1997-3

Creating and Fostering Fan Identification in Professional Sports

William A. Sutton, Mark A McDonald, George R. Milne

Sport Marketing Quarterly

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Research article

First published 2021-7

Bruce Springsteen fan behavior and identification

Helinä Häkkänen-Nyholm

Psychology of Music

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Research article

First published 2019-1

System identification and robust stabilization using structured controller for a novel ducted fan flying robot

Xiaoliang Wang, Changle Xiang, Bin Xu [...]

Proceedings of the Institution of Mechanical Engineers,Part G: Journal of Aerospace Engineering

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Research article

First published 2026-3

The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

Subrat Sarangi, Amit Kumar Jena

Journal of Creative Communications

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