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Research article

First published 2025

Family-owned Corporate Brand Identity from an Internal Branding Perspective: Scale Conceptualization and Validation

Muhammad Talha, Muhammad Kashif, Thangaraja Arumugam [...]

Global Business Review

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Research article

First published 2018-12

Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity

Susanne Beck, Reinhard Prügl

Family Business Review

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Research article

First published 1967-8

Family Branding and Consumer Brand Choice

Joseph N. Fry

Journal of Marketing Research

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Research article

First published 2014-5

The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices

Amber M. Epp, Hope Jensen Schau, Linda L. Price

Journal of Marketing

Open access

Research article

First published 2024-12

Consumer Responses to CSR News of Family Business Brands: An Experimental Approach

Philipp Jaufenthaler, Roland Schroll, Dhruv Grewal

Family Business Review

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Research article

First published 2019-9

Family Firm Brands,Perceptions of Doing Good,and Consumer Happiness

Margarete Schellong, Nils D. Kraiczy, Lucia Malär [...]

Entrepreneurship Theory and Practice

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Research article

First published 1966-2

Order and Homogeneity of Family Specific Brand-switching Processes

William F. Massy

Journal of Marketing Research

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Research article

First published 2012-2

Low-income Families and Coping through Brands: Inclusion or Stigma?

Kathy Hamilton

Sociology

Open access

Research article

First published 2021-2

The neoliberal workings of The Family Meal campaign: Unfortunate others,European citizens,and the branding of the EU

Wouter Oomen, Emiel Martens, Anna Piccoli

European Journal of Cultural Studies

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Research article

First published 2011-9

When David Met Victoria

Marie-Agnès Parmentier

Family Business Review

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