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1-2 of 2 results for facets-based advertising model

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Select article: Evaluating Destination Advertising

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Research article

First published January, 2015

Evaluating Destination Advertising

Jason L. Stienmetz, Joel G. Maxcy, Daniel R. Fesenmaier

Journal of Travel Research

Select article: Measuring Destination Marketing

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First published February, 2017

Measuring Destination Marketing

Yeongbae Choe, Jason L. Stienmetz, Daniel R. Fesenmaier

Journal of Travel Research

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