You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (78)

Journals (0)

1-10 of 78 results for experiential marketing theory

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Young consumers’ cool gaze on luxury hotels: Comparative analysis using SEM and fsQCA

Retricted access

Research article

First published 2026

Young consumers’ cool gaze on luxury hotels: Comparative analysis using SEM and fsQCA

Yue Yin, Xiaoxiao Fu, Yang Zhang [...]

Tourism and Hospitality Research

Select article: Segmentation in Action: A Classroom Game for Event Design and Policy Alignment

Open access

Research article

First published 2025

Segmentation in Action: A Classroom Game for Event Design and Policy Alignment

Annamarie D. Sisson

Journal of Hospitality & Tourism Cases: An International Case Journal

Select article: Nudge Design Strategies for Experiential Marketing and Retail Space Branding

Retricted access

Research article

First published 2023-8

Nudge Design Strategies for Experiential Marketing and Retail Space Branding

Jeongmin Lee, Wujin Chu

Journal of Interior Design

Select article: Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework

Retricted access

Research article

First published 2022-8

Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework

Satyam, Rajesh K. Aithal

Journal of Marketing Education

Select article: Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Retricted access

Research article

First published 1987-12

Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Jeffrey S. Conant, Michael P. Mokwa

Journal of Marketing Education

Select article: Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Retricted access

Research article

First published 1984-10

Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Jeffrey S. Conant, Michael P. Mokwa

Journal of Management Education

Select article: Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

Retricted access

Research article

First published 2022-6

Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

Natalia Vila-Lopez, Ines-Kuster Boluda, Jose Trinidad Marin-Aguilar

Journal of Hospitality & Tourism Research

Select article: Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

Retricted access

Research article

First published 2007-04

Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

Ed Petkus

Journal of Marketing Education

Select article: Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship among International Experiential Knowledge,Institutional Distance,and Uncertainty

Retricted access

Research article

First published 2012-12

Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship among International Experiential Knowledge,Institutional Distance,and Uncertainty

Mikael Hilmersson, Hans Jansson

Journal of International Marketing

Select article: Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Free access

Research article

First published 2024-5

Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Mahitab Mohamed Shahin

Journal of Creating Value

1
2
3
•••
8
10 / page

Article type

Publication date

Subjects

Access