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Research article

First published 2000-04

The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques

Lawrence O. Hamer

Journal of Marketing Education

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Research article

First published 2006-5

Assessment Accountability in Courses that Deploy Advertising Competitions and Experiential Learning Techniques

Ginger Rosenkrans

Journal of Advertising Education

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Research article

First published 2025

Material thinking and digital craft: Knitting techniques as a design pedagogy in architectural education

Dilan Öner, Neşe Çakici Alp, Sonay Şener Ayyıldız

International Journal of Architectural Computing

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Research article

First published 2014-8

Teaching Yes,And … Improv in Sales Classes

Richard A. Rocco, D. Joel Whalen

Journal of Marketing Education

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Research article

First published 1994-12

A Maturation in Experiential Learning: Principles of Simulation and Gaming

Charles Petranek

Simulation & Gaming

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Research article

First published 2016-12

Knowledge Acquisition and Readiness Assurance Testing

Mark R. Young

Journal of Marketing Education

Open access

Research article

First published 2023-12

Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Rosalind Jones, Sussie C. Morrish, Elizabeth M. Heyworth-Thomas [...]

Journal of Marketing Education

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Research article

First published 2020-12

A Critical Review of the Literature for Sales Educators 2.0

Shannon Cummins, Blake Nielson, James W. Peltier [...]

Journal of Marketing Education

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Research article

First published 2015-8

Social Media and Marketing Education

E. Deanne Brocato, Nathan James White, Kenneth Bartkus [...]

Journal of Marketing Education

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Research article

First published 2021-6

Experiential Learning in the Classroom: The Impact of Entrepreneurial Pitches for Global Health Pedagogy

Obidimma Ezezika, Jenny Gong

Pedagogy in Health Promotion

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