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Research article

First published 2011-8

Cross-Selling the Right Product to the Right Customer at the Right Time

Shibo Li, Baohong Sun, Alan L Montgomery

Journal of Marketing Research

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Research article

First published 2011-11

Decision Process Evolution in Customer Channel Choice

Sara Valentini, Elisa Montaguti, Scott A. Neslin

Journal of Marketing

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Research article

First published 2023-8

Customer–Salesperson Price Negotiations During Exceptional Demand Contractions

Claire Cardy, Nawar N. Chaker, Johannes Habel [...]

Journal of Service Research

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Research article

First published 2014-6

Green Marketing: Development of Construct and Its Evolution

Vishal Kumar Laheri, Hamendra Dangi, Anupama Vohra

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2026-1

From Function to Relation: Exploring the Dual Influences of Warmth and Competence on Generative Artificial Intelligence Services in the Hospitality Industry

Wailing Ng, Fei Hao, Chen Zhang

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2018-06

Response Burden Management for Establishment Surveys at Four National Statistical Institutes

Deirdre Giesen, Mario Vella, Charles F. Brady [...]

Journal of Official Statistics

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Research article

First published 2025

Frontline Employee Improvisation: Uncovering Its Meaning,Practice,and Impact in Service Industries

Steven W. Rayburn, Gil Luria, Dana Yagil [...]

Journal of Service Research

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Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

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Research article

First published 2018-02

Multi‐Modal Order Fulfillment: Concept and Application

Benn Lawson, Frits K. Pil, Matthias Holweg

Production and Operations Management

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Research article

First published 2026-4

Assessing the Dynamics of AI Driven Technologies in Indian Banking and Financial Sector

Deepthi. B, Priya Gupta, Pratibha Rai [...]

Vision: The Journal of Business Perspective

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