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Articles (306)

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1-10 of 306 results for event branding

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Select article: Event Engagement: Using Event Experiences to Build Brands

Free access

Research article

First published 2024-2

Event Engagement: Using Event Experiences to Build Brands

Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen [...]

Australasian Marketing Journal

Select article: Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit

Open access

Research article

First published 2016-6

Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit

Komal Nagar

Vikalpa: The Journal for Decision Makers

Select article: Which destination brands among nation,city,and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics

Retricted access

Research article

First published 2026-4

Which destination brands among nation,city,and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics

Hany Kim, Yeongbae Choe

Journal of Vacation Marketing

Select article: The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Retricted access

Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

Select article: Social Brand Engagement: How Orientation Events Engage Students with the University

Retricted access

Research article

First published 2018-5

Social Brand Engagement: How Orientation Events Engage Students with the University

Teagan Altschwager, Rebecca Dolan, Jodie Conduit

Australasian Marketing Journal

Select article: Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

Retricted access

Research article

First published 2026-2

Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

Margherita Pagani, Lijun Xie

Journal of Interactive Marketing

Select article: Opinion leaders on sporting events for country branding

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Research article

First published 2025-7

Opinion leaders on sporting events for country branding

Natalia Vila-López, Ines Küster-Boluda

Journal of Vacation Marketing

Select article: Event History Analysis Measures of Brand Loyalty

Retricted access

Research article

First published 1990-11

Event History Analysis Measures of Brand Loyalty

Richard E. Duwors, George H. Haines

Journal of Marketing Research

Select article: Taking up An Event: Brand Image Transfer during the FIFA World Cup

Retricted access

Research article

First published 2009

Taking up An Event: Brand Image Transfer during the FIFA World Cup

Peter Neijens, Edith Smit, Marjolein Moorman

International Journal of Market Research

Select article: Differences in Event Brand Personality between Social Media Users and Non-Users

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Research article

First published 2013-12

Differences in Event Brand Personality between Social Media Users and Non-Users

Patrick Walsh, Galen Clavio, M. David Lovell [...]

Sport Marketing Quarterly

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