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Retricted access

Research article

First published 2011-12

Looks Interesting,but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy, Remi Trudel

Journal of Marketing Research

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Research article

First published 1999-7

Contrasting Aesthetic Evaluations of “Graffiti” Images as a Function of Incongruity Intolerance Levels

Anna Maria Giannini, Paolo Bonaiuto

Empirical Studies of the Arts

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Research article

First published 2013-6

Feeling Torn When Everything Seems Right

Jochen E. Gebauer, Gregory R. Maio, Ali Pakizeh

Personality and Social Psychology Bulletin

Open access

Research article

First published 2022-11

The paradox of poor representation: How voter–party incongruence curbs affective polarisation

Nahema Marchal, David S Watson

The British Journal of Politics and International Relations

Retricted access

Research article

First published 2024-5

The impact of individual differences in the holistic-analytic thinking style and product incongruences on word of mouth / El efecto de las diferencias individuales en el estilo de pensamiento holístico-analítico y las incongruencias del producto en el boca a boca

David Santos, Eda Sayin, Blanca Requero

International Journal of Social Psychology: Revista de Psicología Social

Open access

Research article

First published 2021-7

Let’s Talk About Each Other: Neural Responses to Dissenting Personality Evaluations Based on Real Dyadic Interactions

Sebastian Schindler, Anne Höhner, Robert Moeck [...]

Psychological Science

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Research article

First published 1983-12

Effects of Psychological Gender and Sex-Incongruent Behavior on Evaluations of Leadership

Martin Remland, Carolyn Jacobson, Tricia Jones

Perceptual and Motor Skills

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Research article

First published 2012-4

Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Ji Hoon Jhang, Susan Jung Grant, Margaret C. Campbell

Journal of Marketing Research

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Research article

First published 2017-7

Too Good To Be True? Effect of Consumers’ Brand Schemas on Apparel Brands’ Fair Labor Marketing Messages

Gargi Bhaduri, Jung E. Ha-Brookshire, Glenn Leshner

Clothing and Textiles Research Journal

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Research article

First published 2021-6

Correct responses alleviate the negative evaluation of conflict

Ivan I Ivanchei, Senne Braem, Luc Vermeylen [...]

Quarterly Journal of Experimental Psychology

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