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Research article

First published 2013-7

Ethnographic Stories for Market Learning

Julien Cayla, Eric Arnould

Journal of Marketing

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Research article

First published 2018-6

The role of imaginaries in the construction of an innovative market: A market-oriented ethnography of the nanotechnology market

Amélie Bellion, Philippe Robert-Demontrond

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2015-11

Strengthening Social Marketing Research: Harnessing “Insight” through Ethnography

Linda Brennan, Marie-Louise Fry, Josephine Previte

Australasian Marketing Journal

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Research article

First published 2013-12

From the Odyssey to the Iliad: Stratagems and practical skills in market-oriented ethnography

Philippe Robert-Demontrond, Anne Joyeau, Vanessa Beaudouin [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2008-9

Marketing Methodologies Ethnography: The Good,the Bad and the Ugly

Donna Kelly, Michael Gibbons

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1994-11

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Eric J. Arnould, Melanie Wallendorf

Journal of Marketing Research

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Research article

First published 2007-11

Viewpoint - Ethnography and market research

Philly Desai

International Journal of Market Research

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Research article

First published 1998-5

Markets as Cultures: An Ethnographic Approach

Mitchel Y. Abolafia

The Sociological Review

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Research article

First published 2015-10

Consumer Fetish: Commercial Ethnography and the Sovereign Consumer

Eric J. Arnould, Julien Cayla

Organization Studies

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Other

First published 2008-06

Businessmen as folk ethnographers

David Wästerfors

Ethnography

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