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Research article

First published 2019-6

A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category

Mohammad Shariq

Jindal Management Journal

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Research article

First published 2014-6

An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category

Mohammad Shariq, Bilal Mustafa Khan, Aftab Haider Rizvi

Jindal Management Journal

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Research article

First published 2013-11

Equity,Adequacy,and Categorical Funding in Colorado School Finance

Al Ramirez, Michael Siegrist, Patrick Krumholz [...]

Education and Urban Society

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Research article

First published 2013-11

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

Nga N. Ho-Dac, Stephen J. Carson, William L. Moore

Journal of Marketing

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Brief report

First published 2025-12

Categorically Equitable? An Exploration of Financial Inequities in Categorical Funding in California’s Community Colleges

Jeremy Wright-Kim

Educational Evaluation and Policy Analysis

Open access

Research article

First published 2025-09

Sociodemographic Data Categorization and Health Equity Research: Expressions of Racial and Ethnic Identity in the Giving Voice to Mothers Study

Madelyn Olmos-Rodriguez, Mansi Dedhia, Celina Solis-Becerra [...]

Health Equity

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Research article

First published 1994-5

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

Chan Su Park, V. Srinivasan

Journal of Marketing Research

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Research article

First published 2007-4

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani

Journal of Marketing

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Research article

First published 2008-6

Measuring Customer Based Brand Equity Using Hierarchical Bayes Methodology

Ashish Sinha, Nicholas J Ashill, Aaron Gazley

Australasian Marketing Journal

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Research article

First published 1993-03

Student Perspective to the Administra tion of Educational Equity in India

Sushila Singhal

Psychology and Developing Societies

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