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Research article

First published 2005-10

Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

William E. Baker, James M. Sinkula

Journal of the Academy of Marketing Science

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Research article

First published 1997-1

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

Ajay Menon, Anil Menon

Journal of Marketing

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Research article

First published 2011-2

An Examination of Entrepreneurial Orientation,Environmental Scanning,and Market Strategies of Nonprofit and For-Profit Nursing Home Administrators

Jullet A. Davis, Louis D. Marino, Joshua R. Aaron [...]

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2022-6

Bilateral bidding strategy in joint day-ahead energy and reserve electricity markets considering techno-economic-environmental measures

Mojtaba Shivaie, Mohammad Kiani-Moghaddam, Philip D Weinsier

Energy & Environment

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Research article

First published 2015-7

Essays on International Non-Market Strategy and the Political Economy of Environmental Regulation

Sanjay Patnaik

Business & Society

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Research article

First published 2011-10

Profiting from Environmental Regulatory Uncertainty: Integrated Strategies for Competitive Advantage

Adam R. Fremeth, Brian K. Richter

California Management Review

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Research article

First published 2013-9

Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive Intensity

Leonidas C. Leonidou, Constantine S. Katsikeas, Thomas A. Fotiadis [...]

Journal of International Marketing

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Book review

First published 1995-03

Book Review: International Marketing Strategy: Environmental Assessment and Entry Strategies

Matthew B. Myers

Journal of International Marketing

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Research article

First published 1974-10

Environmental Information Systems for Strategic Marketing Planning

William R. King, David I. Cleland

Journal of Marketing

Open access

Research article

First published 2025-7

Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA

Dinh Van Hoang, Nguyen Ngoc Ngan Anh, Nguyen Thi Xuan [...]

Sage Open

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