Search results: Sage Journals

Open accessResearch articleFirst published July, 2023

Sentiment Analysis of Celebrity-endorsed Advertisements

Sivaranjan Murugesan

IIMS Journal of Management Science

Restricted accessResearch articleFirst published June, 2012

Ramakrishnan Venkatesakumar, Ramachandran Sathyanarayanan, A.S. Sathish

Asia-Pacific Journal of Management Research and Innovation

Restricted accessResearch articleFirst published June, 2010

Mandar R. Mutalikdesai, Srinath Srinivasa

Journal of Information Science

Restricted accessResearch articleFirst published October, 2016

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published January, 2008

Vincent P. Magnini, Earl D. Honeycutt, Ashley M. Cross

Journal of Vacation Marketing

Restricted accessResearch articleFirst published January, 2025

David J. Jackson, Anthony J. Nownes, Thomas Norton

American Politics Research

Restricted accessResearch articleFirst published June, 2021

Kristy A Hamilton, Seo Yoon Lee, Un Chae Chung [...]

New Media & Society

Restricted accessResearch articleFirst published December, 2018

Heidi M. Parker, Michael T. Mudrick, Janet S. Fink

Sport Marketing Quarterly

Restricted accessOtherFirst published November, 2010

Bryce Summary

American Behavioral Scientist

Open accessResearch articleFirst published September, 2024

Sarah Brierley, George Kwaku Ofosu

Comparative Political Studies