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Research article

First published 2018-12

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Youngjin Hur, Choong Hoon Lim, Dong-Chun Won [...]

Sport Marketing Quarterly

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Research article

First published 2026

Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

Shengru Ren, Sheng Bi

Communication & Sport

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Research article

First published 2024-7

Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

Chandan Andanesh Chavadi, Monika Sirothiya, Vishwanatha M.R. [...]

IIM Kozhikode Society & Management Review

Free access

Research article

First published 2017-9

Management and Family Burdens Endorsed by Parents of Youth <7 Years Old With Type 1 Diabetes

Kara R. Harrington, Claire T. Boyle, Kellee M. Miller [...]

Journal of Diabetes Science and Technology

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Research article

First published 2017

Management and Family Burdens Endorsed by Parents of Youth <7 Years Old With Type 1 Diabetes

Kara Harrington, Claire T. Boyle, Kellee M. Miller [...]

Journal of Diabetes Science and Technology

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Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2006-4-20

Enforcing Robust Declassification and Qualified Robustness

Andrew C. Myers, Andrei Sabelfeld, Steve Zdancewic

Journal of Computer Security

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Research article

First published 2004-6

Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

Thomas C. Boyd, Matthew D. Shank

Sport Marketing Quarterly

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Research article

First published 2020-4

When Should a Brand Cut Ties With a Scandalized Endorser?

Shintaro Sato, Akiko Arai, Yosuke Tsuji [...]

Communication & Sport

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Research article

First published 2025-3

Campaign Endorsements and Election Outcomes in Judicial Elections

Marcy Shieh, Hayley Munir, Michael Catalano [...]

American Politics Research

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