Sage Journals: Discover world-class research

Retricted access

Research article

First published 2026

Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

Shengru Ren, Sheng Bi

Communication & Sport

Open access

Research article

First published 2023-7

Sentiment Analysis of Celebrity-endorsed Advertisements

Sivaranjan Murugesan

IIMS Journal of Management Science

Retricted access

Research article

First published 2019-9

The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2016-4

Fundraising in an Interactive Online Environment

Katarina Panic, Liselot Hudders, Veroline Cauberghe

Nonprofit and Voluntary Sector Quarterly

Open access

Research article

First published 2022-4

Investments in Nascent Project-Based Enterprises: The interplay between role-congruent reputations and institutional endorsement

Angelo Tomaselli, Joris J. Ebbers, Giuseppe Torluccio

Organization Studies

Retricted access

Research article

First published 2020-6

Celebrity endorsement: Conceptual clarifications,critical review,and future research perspectives

Laure Ambroise, Noël Albert

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2004-6

Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

Thomas C. Boyd, Matthew D. Shank

Sport Marketing Quarterly

Retricted access

Research article

First published 2005-08

Dharma and Interest-Occupation Congruence in Asian Indian College Students

Saurabh Gupta, Terence J. G. Tracey

Journal of Career Assessment

Retricted access

Research article

First published 2010-5

Identifying the Attributes of an Effective Restaurant Chain Endorser

Vincent P. Magnini, Cristel Garcia, Earl D. Honeycutt

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2018-1

Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

Abdullah Malik, Bushan D. Sudhakar, Dhruv Shankar Dutta

IIM Kozhikode Society & Management Review

Search results