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Retricted access

Research article

First published 2018-12

The Impact of Gender Expression on Female Athlete Endorser Effectiveness

Heidi M. Parker, Michael T. Mudrick, Janet S. Fink

Sport Marketing Quarterly

Retricted access

Research article

First published 2020-6

Toward a Process-Transfer Model of the Endorser Effect

Vincent Chi Wong, Henry Fock, Candy K.Y. Ho

Journal of Marketing Research

Open access

Research article

First published 2024-1

Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Dong Jenn Yang

Sage Open

Retricted access

Research article

First published 2023

Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study

Karan Patel, Francicso-Javier Arroyo-Cañada, Jaime Gil-Lafuente

Foreign Trade Review

Retricted access

Research article

First published 2001-3

Managing Athlete Endorser Image: The Effect of Endorsed Product

Brian D. Till

Sport Marketing Quarterly

Retricted access

Research article

First published 2010-5

Identifying the Attributes of an Effective Restaurant Chain Endorser

Vincent P. Magnini, Cristel Garcia, Earl D. Honeycutt

Cornell Hospitality Quarterly

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Research article

First published 2000-12

Effect of Public Disgrace on Celebrity Endorser Value

David H.B. Bednall, Anthony Collings

Australasian Marketing Journal

Retricted access

Research article

First published 2004-6

Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

Thomas C. Boyd, Matthew D. Shank

Sport Marketing Quarterly

Open access

Research article

First published 2025

Testing the effectiveness and endorsement of collective punishment

Christoph Schild, Lau Lilleholt, Robert Böhm [...]

European Journal of Personality

Retricted access

Research article

First published 2015-9

Kingmakers or Cheerleaders? Party Power and the Causal Effects of Endorsements

Thad Kousser, Scott Lucas, Seth Masket [...]

Political Research Quarterly

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