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Articles (17)

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1-10 of 17 results for employee brand commitment

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Select article: Impact of Employer Branding on Employee Commitment: Employee Engagement as a Mediator

Free access

Research article

First published 2024-2

Impact of Employer Branding on Employee Commitment: Employee Engagement as a Mediator

Aasia Yousf, Shabana Khurshid

Vision: The Journal of Business Perspective

Select article: Effect of internal branding on employee brand commitment and behavior in hospitality

Retricted access

Research article

First published 2015-10

Effect of internal branding on employee brand commitment and behavior in hospitality

Jen-Te Yang, Chin-Sheng Wan, Chi-Wei Wu

Tourism and Hospitality Research

Select article: The Effect of Employer Brand Dimensions on Organisational Commitment: Evidence from Indian IT Industry

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Research article

First published 2016-9

The Effect of Employer Brand Dimensions on Organisational Commitment: Evidence from Indian IT Industry

Karnica Tanwar

Asia-Pacific Journal of Management Research and Innovation

Select article: Affective Commitment to the Employer Brand: Development and Validation of a Scale

Open access

Research article

First published 2016-1

Affective Commitment to the Employer Brand: Development and Validation of a Scale

Susana Fernandez-Lores, Diana Gavilan, Maria Avello [...]

BRQ Business Research Quarterly

Select article: Employee Contributions to Brand Equity

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Research article

First published 2014-2

Employee Contributions to Brand Equity

Betsy DuBois Gelb, Deva Rangarajan

California Management Review

Select article: The Importance of Corporate Brand Identity in Business Management: An Application to the Uk Banking Sector

Open access

Research article

First published 2016-1

The Importance of Corporate Brand Identity in Business Management: An Application to the Uk Banking Sector

Isabel Buil, Sara Catalán, Eva Martínez

BRQ Business Research Quarterly

Select article: Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding,Employee Engagement and Employee Performance: A Moderation Study of Indian Information Technology Firms

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Research article

First published 2022

Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding,Employee Engagement and Employee Performance: A Moderation Study of Indian Information Technology Firms

Tamanna Agarwal, Sandeep Arya, Kamini Bhasin

Global Business Review

Select article: Exploring the Relationship between Employer Branding and Employee Retention

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Research article

First published 2016-6

Exploring the Relationship between Employer Branding and Employee Retention

Karnica Tanwar, Asha Prasad

Global Business Review

Select article: The brand of a university as an employer

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Research article

First published 2019-02-07

The brand of a university as an employer

Ali Hamidizadeh, Mansoureh Mohammadnezhad Fadardi

Human Systems Management

Select article: Assessing Impact of Employer Branding on Job Engagement: A Study of Banking Sector

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Research article

First published 2019-5

Assessing Impact of Employer Branding on Job Engagement: A Study of Banking Sector

Geeta Rana, Ravindra Sharma

Emerging Economy Studies

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