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1-10 of 991 results for empirical marketing generalizations

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Select article: A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations

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Research article

First published 2011-9

A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations

Peter C. Verhoef, Peter S.H. Leeflang, Jochen Reiner [...]

Journal of International Marketing

Select article: Commentary on an Empirical Investigation of a General Theory of Marketing Ethics

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Research article

First published 1990-03

Commentary on an Empirical Investigation of a General Theory of Marketing Ethics

Shelby Hunt

Journal of the Academy of Marketing Science

Select article: When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

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Research article

First published 2018-5

When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

Alexander Edeling, Alexander Himme

Journal of Marketing

Select article: Toward An Encompassing Theory of Business Marketing Relationships (BMRS) and Interpersonal Commercial Relationships (ICRS): An Empirical Generalization

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Research article

First published 1999-5

Toward An Encompassing Theory of Business Marketing Relationships (BMRS) and Interpersonal Commercial Relationships (ICRS): An Empirical Generalization

Dawn Iacobucci, Jonathan D. Hibbard

Journal of Interactive Marketing

Select article: An Empirical Investigation of a General Theory of Marketing Ethics

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Research article

First published 1990-03

An Empirical Investigation of a General Theory of Marketing Ethics

Michael A. Mayo, Lawrence J. Marks

Journal of the Academy of Marketing Science

Select article: Reexamining the Market Share–Customer Satisfaction Relationship

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Research article

First published 2013-9

Reexamining the Market Share–Customer Satisfaction Relationship

Lopo L. Rego, Neil A. Morgan, Claes Fornell

Journal of Marketing

Select article: Book review: Empirical generalizations about marketing impact

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Book review

First published 2018-7

Book review: Empirical generalizations about marketing impact

Dick Stroud

International Journal of Market Research

Select article: Theorizing about the service dominant logic: The bridging role of middle range theory

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Other

First published 2011-3

Theorizing about the service dominant logic: The bridging role of middle range theory

Roderick J. Brodie, Michael Saren, Jaqueline Pels

Marketing Theory

Select article: Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

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Research article

First published 2016-8

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Alexander Edeling, Marc Fischer

Journal of Marketing Research

Select article: An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach

Open access

Research article

First published 2026

An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach

Katrijn Gielens, Jan-Benedict E.M. Steenkamp

Journal of Marketing

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