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Research article

First published 2014-7

Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Olga Kravets, Ozlem Sandikci

Journal of Marketing

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Research article

First published 2018-9

Middle-Class Consumers in Emerging Markets: Conceptualization,Propositions,and Implications for International Marketers

S. Tamer Cavusgil, Seyda Deligonul, Ilke Kardes [...]

Journal of International Marketing

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Research article

First published 2021-04-12

Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets

Wenhua Li, Jiaxin Xiao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2011-1

Penetrating The Middle Class of The Saarc Region: A Gateway to Competitiveness of Emerging India

Kohinoor Biswas, M. Sayeed Alam

Metamorphosis: A Journal of Management Research

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Research article

First published 2020-4

Representing the middle-class ‘hipster’: Emerging modes of distinction,generational oppositions and gentrification

Elias le Grand

European Journal of Cultural Studies

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Research article

First published 2019-1

Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

Falylath Babah Daouda, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

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Book review

First published 2016-7

Book review: Ncube,Mthuli and Lufumpa,Charles Leyeka,editors. 2015: The Emerging Middle Class in Africa

Rituparna Patgiri

Progress in Development Studies

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Research article

First published 2014-3

Emergent Identity Work and Institutional Change: The ‘Quiet’ Revolution of Japanese Middle-Class Housewives

Aegean Leung, Charlene Zietsma, Ana Maria Peredo

Organization Studies

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Research article

First published 2017-11

From Old Colonial Estates to New Modern Suburbs: The Emergence of the First Middle-Class Neighborhoods in Bogotá,Colombia (1925-1945)

Diana Gómez-Navas, Adrián Serna-Dimas

Journal of Urban History

Open access

Research article

First published 2022-6

Coming to Terms with the Greek Crisis: Highly Educated Young Women’s Employment Struggles in Conditions of Economic Austerity

Julia Kazana-McCarthy

Sociological Research Online

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