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Articles (89)

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1-10 of 89 results for electronic word of mouth (eWOM)

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Select article: Past,Present,and Future of Electronic Word of Mouth (EWOM)

Retricted access

Research article

First published 2021-2

Past,Present,and Future of Electronic Word of Mouth (EWOM)

Sanjeev Verma, Neha Yadav

Journal of Interactive Marketing

Select article: Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User,Product,and Relationship Characteristics

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Research article

First published 2025-12

Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User,Product,and Relationship Characteristics

Zhihong Ke, De Liu, Daniel J Brass

Production and Operations Management

Select article: Motives for Employees Communicate Positive Electronic Word of Mouth (eWOM) on Social Network Sites: Exploring Moderating Mechanisms

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Research article

First published 2022-2

Motives for Employees Communicate Positive Electronic Word of Mouth (eWOM) on Social Network Sites: Exploring Moderating Mechanisms

Ya Zhang, Jing Zhang, Chengchen Liu

Australasian Marketing Journal

Select article: How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

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Research article

First published 2009-04

How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

Sun-Jae Doh, Jang-Sun Hwang

Cyberpsychology,Behavior,and Social Networking

Select article: The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands

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Research article

First published 2022-11

The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands

Jake D. Hoskins, Jameson K. Watts

Journal of Interactive Marketing

Select article: Electronic Word of Mouth engagement in social commerce platforms: An empirical study

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Research article

First published 2020-9

Electronic Word of Mouth engagement in social commerce platforms: An empirical study

Yusuf Sahabi Ali, Ab Razak Che Hussin, Halina Mohamed Dahlan

Information Development

Select article: eWOM: Extant Research Review and Future Research Avenues

Open access

Research article

First published 2016-9

eWOM: Extant Research Review and Future Research Avenues

Anubhav Mishra, S M Satish

Vikalpa: The Journal for Decision Makers

Select article: The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

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Research article

First published 2016-6

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck [...]

Journal of Marketing Research

Select article: Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions

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Research article

First published 2017-1

Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions

Fiona X. Yang

Journal of Hospitality & Tourism Research

Select article: Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth

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Research article

First published 2014-8

Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth

Md. Abul Kalam Siddike, K. Kiran

Education for Information

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