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Research article

First published 2022-7

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

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Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

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Research article

First published 2024-8

How Important Is Word of Mouth? Development,Validation,and Application of a Scale

Jan-Michael Becker, Franziska Völckner, Henrik Sattler

Journal of Interactive Marketing

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Research article

First published 2009-9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

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Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

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Research article

First published 2009

FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research

Michael Breazeale

International Journal of Market Research

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Research article

First published 2021-2

Going Global or Going Local? Why Travelers Choose Franchise and Independent Accommodations

B. Bynum Boley, Kyle M. Woosnam

Journal of Travel Research

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Research article

First published 2025-1

Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

Yacine Ouazzani, Haydeé Calderón-García, Berta Tubillejas-Andrés

Empirical Studies of the Arts

Open access

Research article

First published 2024-10

Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity

Minh Thi Hong Le, Vy Nguyen Thi Thao, An Le Huynh Huu [...]

Sage Open

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Research article

First published 2023-12

Antecedents of Customer Loyalty and Word of Mouth: A Study on Consumer Durables in Emerging Economies

Nischay Kumar Upamannyu, Sneha Rajput, S. S. Bhakar

FIIB Business Review

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