Search results: Sage Journals

Restricted accessResearch articleFirst published July, 2022

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

Restricted accessResearch articleFirst published May, 2021

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2009

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

Restricted accessResearch articleFirst published August, 2024

How Important Is Word of Mouth? Development,Validation,and Application of a Scale

Jan-Michael Becker, Franziska Völckner, Henrik Sattler

Journal of Interactive Marketing

Restricted accessResearch articleFirst published June, 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Restricted accessResearch articleFirst published 2009

FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research

Michael Breazeale

International Journal of Market Research

Restricted accessResearch articleFirst published February, 2021

Going Global or Going Local? Why Travelers Choose Franchise and Independent Accommodations

B. Bynum Boley, Kyle M. Woosnam

Journal of Travel Research

Restricted accessResearch articleFirst published January, 2025

Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

Yacine Ouazzani, Haydeé Calderón-García, Berta Tubillejas-Andrés

Empirical Studies of the Arts

Open accessResearch articleFirst published October, 2024

Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity

Minh Thi Hong Le, Vy Nguyen Thi Thao, An Le Huynh Huu [...]

Sage Open

Open accessResearch articleFirst published March, 2025

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Afsa Parveen, Rashmi Chaudhary

Vikalpa: The Journal for Decision Makers

Restricted accessResearch articleFirst published July, 2022

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

Restricted accessResearch articleFirst published May, 2021

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2009

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

Restricted accessResearch articleFirst published August, 2024

How Important Is Word of Mouth? Development,Validation,and Application of a Scale

Jan-Michael Becker, Franziska Völckner, Henrik Sattler

Journal of Interactive Marketing

Restricted accessResearch articleFirst published June, 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Restricted accessResearch articleFirst published 2009

FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research

Michael Breazeale

International Journal of Market Research

Restricted accessResearch articleFirst published February, 2021

Going Global or Going Local? Why Travelers Choose Franchise and Independent Accommodations

B. Bynum Boley, Kyle M. Woosnam

Journal of Travel Research

Restricted accessResearch articleFirst published January, 2025

Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

Yacine Ouazzani, Haydeé Calderón-García, Berta Tubillejas-Andrés

Empirical Studies of the Arts

Open accessResearch articleFirst published October, 2024

Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity

Minh Thi Hong Le, Vy Nguyen Thi Thao, An Le Huynh Huu [...]

Sage Open

Open accessResearch articleFirst published March, 2025

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Afsa Parveen, Rashmi Chaudhary

Vikalpa: The Journal for Decision Makers