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Articles (412)

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1-10 of 412 results for effect of word of mouth

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Select article: Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Retricted access

Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Select article: Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

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Research article

First published 2017-2

Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

Anders Hauge Wien, Svein Ottar Olsen

Australasian Marketing Journal

Select article: Effects of Relationship Marketing on Repeat Purchase and Word of Mouth

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Research article

First published 2001-08

Effects of Relationship Marketing on Repeat Purchase and Word of Mouth

Woo Gon Kim, Jin Soo Han, Euehun Lee

Journal of Hospitality & Tourism Research

Select article: The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

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Research article

First published 2010-8

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

Anindita Chakravarty, Yong Liu, Tridib Mazumdar

Journal of Interactive Marketing

Select article: The Effect of Need for Uniqueness on Word of Mouth

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Research article

First published 2010-6

The Effect of Need for Uniqueness on Word of Mouth

Amar Cheema, Andrew M. Kaikati

Journal of Marketing Research

Select article: Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth

Open access

Research article

First published 2023-7

Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth

Choo Yeon Kim, Seong Soo Cha

Sage Open

Select article: The Effects of Cultural Values in Word-of-Mouth Communication

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Research article

First published 2009-9

The Effects of Cultural Values in Word-of-Mouth Communication

Desmond Lam, Alvin Lee, Richard Mizerski

Journal of International Marketing

Select article: Effect of word of mouth on m-payment service adoption: a developing country case study

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Research article

First published 2022-6

Effect of word of mouth on m-payment service adoption: a developing country case study

Tazizur Rahman, Mijin Noh, Yang Sok Kim [...]

Information Development

Select article: The Effect of Company Size on Aggregate Word-of-Mouth Valence

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Research article

First published 2025-9

The Effect of Company Size on Aggregate Word-of-Mouth Valence

Jan Klostermann, Anne Mareike Flaswinkel, Chris Hydock [...]

Journal of Marketing

Select article: Consumers’ electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?

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Research article

First published 2019-7

Consumers’ electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?

Linchi Kwok, Zhenxing (Eddie) Mao, Yung-Kuei Huang

Tourism and Hospitality Research

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