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Retricted access

Research article

First published 2005-03

Integrating e-commerce into existing export marketing theories: A contingency model

Munib Karavdic, Gary Gregory

Marketing Theory

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Research article

First published 2005-03

Concept discovery,process explanation,and theory deepening in e-marketing research: The case of online auctions

Utpal M. Dholakia

Marketing Theory

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Research article

First published 2005-02

Human Resource Development Evaluation: Emerging Market,Barriers,and Theory Building

Greg G. Wang, Jia Wang

Advances in Developing Human Resources

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Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

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Research article

First published 2005-03

How e-communities extend the concept of exchange in marketing: An application of the motivation,opportunity,ability (MOA) theory

Thomas W. Gruen, Talai Osmonbekov, Andrew J. Czaplewski

Marketing Theory

Retricted access

Research article

First published 2007-6

The Effects of E-Commerce Drivers on Export Marketing Strategy

Gary Gregory, Munib Karavdic, Shaoming Zou

Journal of International Marketing

Open access

Research article

First published 2023-2

Effectual market creation in the cross-border e-commerce of small-and medium-sized enterprises

Daniel Tolstoy, Sara Melén Hånell, Nurgül Özbek

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2004-12

The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: A Conceptual Framework and Research Propositions

Ikechi Ekeledo, K. Sivakumar

Journal of International Marketing

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Research article

First published 2015-12

“All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets

Lee McGuigan, Vincent Manzerolle

New Media & Society

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Research article

First published 2025

Cross-border e-commerce marketing strategy based on consumer behavior in the era of big data

Bao Li

Journal of Computational Methods in Sciences and Engineering

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