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Retricted access

Research article

First published 2025-12

The moderating effect of technology turbulence on the relationships between e-marketing mix and customer satisfaction for electronic information services

Maha Elfadel, Roslina Othman, Nik Hziman Nik Mat [...]

Journal of Librarianship and Information Science

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Research article

First published 2002-10

The E-Marketing Mix: A Contribution of the E-Tailing Wars

Kirthi Kalyanam, Shelby McIntyre

Journal of the Academy of Marketing Science

Open access

Research article

First published 2024-5

The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries

Maha Waleed Elfadel, Roslina Bt. Othman, Nik Hziman B. Nik Mat [...]

Information Services and Use

Open access

Research article

First published 2024-06

Unveiling the Digital Landscape of E-Cigarette Marketing in India: Evidence From Mixed Method Study

Deepika Bahl, Shalini Bassi, Nishibha Thapliyal [...]

Tobacco Use Insights

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Research article

First published 2008-08

A New Marketing Strategy for E-Commerce

Khalid W. Alrawi, Hamid R. Ekbia, Khalifa H. Jaber

Global Business Review

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Research article

First published 2003-04

Applying E-Marketing Strategies to Online Distance Learning

Neil Granitz, C. Scott Greene

Journal of Marketing Education

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Research article

First published 2004-08

Making Marketing Principles Tangible: Online Auctions as Living Case Studies

Charles M. Wood, Tracy A. Suter

Journal of Marketing Education

Open access

Research article

First published 2019-4

Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms

Farid Huseynov, Sevgi Özkan Yıldırım

Sage Open

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Research article

First published 2018-2

Strategic management of residential electric services in the competitive market: Demand-oriented perspective

Dongnyok Shim, Seung Wan Kim, Jörn Altmann

Energy & Environment

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Research article

First published 1999-04

Adapting Mccarthy’s Four P’s for the Twenty-First Century

Julian Yudelson

Journal of Marketing Education

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