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1-4 of 4 results for droit de marque

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Research article

First published 2011-9

Le risque d'érosion du capital-marque sur les médias sociaux: efficacité et limites des instruments juridiques

Cédric Manara, Christophe Roquilly

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2001-6

Michel Wedel, Rik Pieters

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2021-7

Muriel Fadairo, Joseph Kaswengi, Cintya Lanchimba [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1931

International Review of Administrative Sciences