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1-7 of 7 results for downward brand extensions

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Research article

First published 2016-3

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2006-1

Price And Core Brand Effects On Brand Extension Quality Evaluations

Isita Lahiri, Amitava Gupta

Paradigm: A Management Research Journal

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

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Research article

First published 1999-1

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges

Journal of Marketing

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Research article

First published 2016-7

Dollars to dimes: Disparity,uncertainty,and marketing to the poor at US dollar stores

Sriya Shrestha

International Journal of Cultural Studies

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Research article

First published 2019-6

Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles

Helena F. Allman, Kelly Hewett, Mandeep Kaur

Journal of International Marketing

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Research article

First published 2025

Unravelling the Path of Masstige Marketing: A Bibliometric Review,Insights and Road Map for Future Research

Binshad Vaheed, Sujoy Bhattacharya

Vision: The Journal of Business Perspective