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Articles (136)

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1-10 of 136 results for domestic brands

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Select article: Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Retricted access

Research article

First published 2017-3

Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Luping Sun, Xiaona Zheng, Meng Su [...]

Journal of International Marketing

Select article: Inclusive Branding Strategies for Domestic Violence Agencies: Embracing Opportunities to Reach and Better Serve Male-Identified Survivors

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Research article

First published 2018-5

Inclusive Branding Strategies for Domestic Violence Agencies: Embracing Opportunities to Reach and Better Serve Male-Identified Survivors

Morgan Dewey, Sarah N. Heiss

Journal of Interpersonal Violence

Select article: Market Share Performance of Foreign and Domestic Brands in China

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Research article

First published 2006-6

Market Share Performance of Foreign and Domestic Brands in China

Gerald Yong Gao, Yigang Pan, David K. Tse [...]

Journal of International Marketing

Select article: Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

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Research article

First published 2019-6

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

George Balabanis, Anastasia Stathopoulou, Jiayu Qiao

Journal of International Marketing

Select article: Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

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Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Select article: The Impact of Domestic Companies’ CSR Targets on Consumer Post-Purchase Responses: The Moderating Effects of Brand Reputation

Open access

Research article

First published 2024-10

The Impact of Domestic Companies’ CSR Targets on Consumer Post-Purchase Responses: The Moderating Effects of Brand Reputation

Kikyoung Park

Sage Open

Select article: Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

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Research article

First published 2024-9

Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

Zhe Zhang, Alex Yao, Zhiyong Yang

Journal of International Marketing

Select article: Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion

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Research article

First published 2023-10

Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion

Jinyoung Jinnie Yoo, Dongwon Choi, Hyejin Bang

Communication & Sport

Select article: Chinese automobile sales forecasting using economic indicators and typical domestic brand automobile sales data: A method based on econometric model

Open access

Research article

First published 2018-2

Chinese automobile sales forecasting using economic indicators and typical domestic brand automobile sales data: A method based on econometric model

Junjie Gao, Yanan Xie, Xiaomin Cui [...]

Advances in Mechanical Engineering

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

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