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1-10 of 50 results for discount framing

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Select article: Price it High if it is Varied: Perceived Heterogeneity and the Effectiveness of Discount Framing Strategies for Travel Packages

Open access

Research article

First published 2025-3

Price it High if it is Varied: Perceived Heterogeneity and the Effectiveness of Discount Framing Strategies for Travel Packages

Xia Wei, Shubin Yu, Xi Li

Journal of Travel Research

Select article: Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Retricted access

Research article

First published 2023-1

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Select article: Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity

Retricted access

Research article

First published 1995-06

Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity

Manjit S. Yadav

Journal of the Academy of Marketing Science

Select article: Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Retricted access

Research article

First published 2010-12

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Uzma Khan, Ravi Dhar

Journal of Marketing Research

Select article: How behavioural economics does and can shape public policy

Retricted access

Research article

First published 2015-6

How behavioural economics does and can shape public policy

Andrew Leigh

The Economic and Labour Relations Review

Select article: Autistic adults show enhanced generosity to socially distant others

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Research article

First published 2024-4

Autistic adults show enhanced generosity to socially distant others

Paul AG Forbes, Irini Chaliani, Leonhard Schilbach [...]

Autism

Select article: How Come We Don't See What We See: An Operational Theory and an Exercise about Frame of Reference,Redefinition and Discounts

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Research article

First published 1979-10

How Come We Don't See What We See: An Operational Theory and an Exercise about Frame of Reference,Redefinition and Discounts

Richard O. Scherch

Transactional Analysis Journal

Select article: When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

Retricted access

Research article

First published 2012-7

When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros [...]

Journal of Marketing

Select article: Time Horizons,Discounting,and Intertemporal Choice

Retricted access

Research article

First published 2007-04

Time Horizons,Discounting,and Intertemporal Choice

Philip Streich, Jack S. Levy

Journal of Conflict Resolution

Select article: Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Retricted access

Research article

First published 2018-6

Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Abhijit Guha, Abhijit Biswas, Dhruv Grewal [...]

Journal of Marketing Research

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