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Research article

First published 2005-10

Marketing Genetic Tests: Empowerment or Snake Oil?

Deborah J. Bowen, Kathryn M. Battuello, Monique Raats

Health Education & Behavior

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Research article

First published 1990-2

A content analysis of direct response television advertising

Alan J. Bush, Robert P. Bush

Journal of Interactive Marketing

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Research article

First published 1992-2

Direct response versus image advertising

James W. Peltier, Barbara Mueller, Richard G. Rosen

Journal of Interactive Marketing

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Research article

First published 1987-5

Direct mail marketing in higher education

Helen M. Burdenski, William L. Shanklin

Journal of Interactive Marketing

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Research article

First published 2002-9

Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs

John E. Calfee

Journal of Public Policy & Marketing

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Research article

First published 2004-10

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

Sridhar Narayanan, Ramarao Desiraju, Pradeep K. Chintagunta

Journal of Marketing

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Brief report

First published 2003-10

The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?

Journal of Health Services Research & Policy

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Research article

First published 2012-5

A Personal Branding Assignment Using Social Media

Lyle R. Wetsch

Journal of Advertising Education

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Research article

First published 1964-11

Negro and White Response to Advertising Stimuli

Arnold M. Barban, Edward W. Cundiff

Journal of Marketing Research

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Research article

First published 1996-1

Direct-to-Consumer Advertising and Consumer Prescription Prices

Steven W. Kopp

Therapeutic Innovation & Regulatory Science

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