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First published 2007-1

Direct-to-Consumer Advertising of Prescription Medicines: A Systematic Review of the Evidence from the Perspective of the Consumer

Michael Harker, Debra Harker

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Free access

Research article

First published 2016-2

Direct-to-Consumer Prescription Medicine Advertising and Seniors’ Knowledge of Alzheimer’s Disease

Jin Seong Park

American Journal of Alzheimer's Disease & Other Dementias®

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Review article

First published 2004-9

Usability Problems in Consumer-Directed Broadcast Advertisements of Prescription Medicines

Carrie R. Slater, Tonya L. Smith-Jackson

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2007-12

Branding of Prescription Medicines to Australian Consumers

Danika V. Hall, Sandra C. Jones

Australasian Marketing Journal

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Research article

First published 2010-4

Message Framing and the Effectiveness of DTC Advertising: The Moderating Role of Subjective Product Knowledge

Kenneth Kim, Jin Seong Park

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 1998-4

“OTCness”

R. William Soller

Therapeutic Innovation & Regulatory Science

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Research article

First published 2002-9

Direct-to-Consumer Advertising down Under: An Alternative Perspective and Regulatory Framework

Janet Hoek, Philip Gendall

Journal of Public Policy & Marketing

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Other

First published 2004-1

Promotion,Information and Advertising: Why Increasingly Blurred Boundaries do not Benefit the Public

Jackie Glatter

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2020-9

The empowered patient on a historical-rhetorical model: 19th-century patent-medicine ads and the 21st-century health subject

Judy Z Segal

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

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Research article

First published 1994-4

Trends Driving the over-the-Counter Drug Market

Mark Novitch

Therapeutic Innovation & Regulatory Science

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