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Articles (731)

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1-10 of 731 results for direct-to-consumer marketing

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Select article: Practical Considerations When Evaluating Direct-to-Consumer Advertising as a Marketing Strategy for Prescription Medications

Retricted access

Research article

First published 1994-4

Practical Considerations When Evaluating Direct-to-Consumer Advertising as a Marketing Strategy for Prescription Medications

Lisa Ruby Basara

Therapeutic Innovation & Regulatory Science

Select article: Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations

Retricted access

Research article

First published 2008-9

Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations

Yuping Liu, Yvette E. Pearson

Journal of Public Policy & Marketing

Select article: Direct-to-Consumer Marketing of Osteoporosis Drugs and Bone Densitometry

Retricted access

Research article

First published 2003-7

Direct-to-Consumer Marketing of Osteoporosis Drugs and Bone Densitometry

Matthew F Hollon, Eric B Larson, Thomas D Koepsell [...]

Annals of Pharmacotherapy

Select article: Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Open access

Research article

First published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal

Select article: Research on consumer behavior in direct marketing

Retricted access

Research article

First published 1987-2

Research on consumer behavior in direct marketing

Benjamin Sackmary

Journal of Interactive Marketing

Select article: Direct-to-Consumer Marketing: The Ethics of Snake Oil Sales?

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Editorial

First published 2023-4

Direct-to-Consumer Marketing: The Ethics of Snake Oil Sales?

Timothy E. Foster

The American Journal of Sports Medicine

Select article: Consumers’ perceptions of direct marketing techniques

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Research article

First published 1987-2

Consumers’ perceptions of direct marketing techniques

Tamara S. Brezen, Martin P. Block, Don E. Schultz

Journal of Interactive Marketing

Select article: Consumer attitudes toward privacy and direct marketing in Argentina

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Research article

First published 1996-2

Consumer attitudes toward privacy and direct marketing in Argentina

George R. Milne, James Beckman, Marc L. Taubman

Journal of Interactive Marketing

Select article: Consumers’ attitudes toward direct marketing and purchase intentions

Retricted access

Research article

First published 1991-8

Consumers’ attitudes toward direct marketing and purchase intentions

Syed H. Akhter, Srinivas Durvasula

Journal of Interactive Marketing

Select article: Direct marketing on the internet: An empirical assessment of consumer attitudes

Retricted access

Research article

First published 1995-8

Direct marketing on the internet: An empirical assessment of consumer attitudes

Raj Mehta, Eugene Sivadas

Journal of Interactive Marketing

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