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Research article

First published 1999-9

Application of Cognitive Principles to the Design of Direct-to-Consumer Advertising of Prescription Medications

Michael S. Wogalter, Corinna S. Paine, Brian J. Mills [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Editorial

First published 2022-2

The re-invention of the vascular neuroradiologist in the age of direct-to-consumer radiology applications

Waleed Brinjikji

Interventional Neuroradiology

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Research article

First published 2014-11

Exploring risks and benefits of point-of-care tests for healthcare and self-tests for laypersons: An interview study assessing complementary expert perspectives on diagnostic lab-on-a-chip systems

Pinar Kuecuekbalaban, Silke Schmidt, Kathleen Kraft [...]

Technology and Health Care

Open access

Research article

First published 2020

A Qualitative Exploration of Consumers’ Perceived Impacts,Behavioural Reactions,and Future Reflections of the EU Tobacco Products Directive (2017) as Applied to Electronic Cigarettes

Emma Ward, Claudia Anholt, Sarah Gentry [...]

Tobacco Use Insights

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Research article

First published 1992-8

Assessing similarity relationships among noncomparable direct mail products from direct mail databases

Yoav Ganzach

Journal of Interactive Marketing

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Research article

First published 1996-1

Direct-to-Consumer Advertising and Consumer Prescription Prices

Steven W. Kopp

Therapeutic Innovation & Regulatory Science

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Research article

First published 2018-6

Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars

Balakrishnan Menon

Vision: The Journal of Business Perspective

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Research article

First published 2023-8

Neuroscientific Research Methods and Techniques in Consumer Research

Yunen Zhang, Park Thaichon, Wei Shao

Australasian Marketing Journal

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Research article

First published 2011-4

A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

Ashish Gupta

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 1990-8

Direct marketing and research

David C. Pring

Journal of Interactive Marketing

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