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Retricted access

Research article

First published 2006-02

The Distribution Mix For Tourism Attractions in Rotorua,New Zealand

Douglas G. Pearce, Raewyn Tan

Journal of Travel Research

Open access

Research article

First published 2024-10

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Retricted access

Research article

First published 2004-03

Channel Conflict and Coordination in the E‐Commerce Age

Andy A. Tsay, Narendra Agrawal

Production and Operations Management

Open access

Research article

First published 2020-12

Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Christian Homburg, Arnd Vomberg, Stephan Muehlhaeuser

Journal of Marketing Research

Retricted access

Research article

First published 2012-5

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Jill Avery, Thomas J. Steenburgh, John Deighton [...]

Journal of Marketing

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Research article

First published 2002-9

Multiple Channel Strategies in the European Personal Computer Industry

Mika Gabrielsson, V.H. Manek Kirpalani, Reijo Luostarinen

Journal of International Marketing

Retricted access

Research article

First published 2014-8

Behavioral Consequences of Customer-Initiated Channel Migration

Sebastian Ackermann, Florian von Wangenheim

Journal of Service Research

Retricted access

Research article

First published 2010-5

Brand Equity Management in a Multichannel,Multimedia Retail Environment

Kevin Lane Keller

Journal of Interactive Marketing

Retricted access

Research article

First published 2024

B2B Online Sales Pushes: Whether,When,and Why They Enhance Sales Performance

Vamsi K Kanuri, Johannes Habel, Nawar N Chaker [...]

Production and Operations Management

Retricted access

Research article

First published 2021-09

Strategic Waiting for Disruption Forecasts in Cross‐Border E‐Commerce Operations

Baozhuang Niu, Kanglin Chen, Lei Chen [...]

Production and Operations Management

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