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Articles (86)

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1-10 of 86 results for digital marketing eras

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Select article: The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

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Research article

First published 2024-12

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Janna M. Parker, Kevin W. James, Britton R. Leggett [...]

Journal of Marketing Education

Select article: A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

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Research article

First published 2020-2

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

Laurent Busca, Laurent Bertrandias

Journal of Interactive Marketing

Select article: Keeping the Marketing Curriculum Current in an Era of Digital Disruption

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Editorial

First published 2019-8

Keeping the Marketing Curriculum Current in an Era of Digital Disruption

Victoria L. Crittenden, Robert A. Peterson

Journal of Marketing Education

Select article: What should be Researched? Emerging Themes in the Digital Era of Marketing

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Editorial

First published 2023-3

What should be Researched? Emerging Themes in the Digital Era of Marketing

Rahul Pratap Singh Kaurav

Abhigyan

Select article: Predicting Travelers’ Willingness to Pay for Ancillary Services in the Digital Era: Focusing on the Mongolian Market

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Research article

First published 2026

Predicting Travelers’ Willingness to Pay for Ancillary Services in the Digital Era: Focusing on the Mongolian Market

Moon Gil Yoon, Otgonbayar Orosoo, Minwoo Lee

Journal of Smart Tourism

Select article: Effectiveness of Print Media Marketing in Digital Age: A Study on Indian Telecommunication Industry

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Research article

First published 2021-9

Effectiveness of Print Media Marketing in Digital Age: A Study on Indian Telecommunication Industry

Shaji Mathai, Saket Jeswani

FIIB Business Review

Select article: Setting the Future After the COVID-19 Pandemic Through Digital Marketing Platforms and Purchasing Decisions: Evidence from Ghana

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Research article

First published 2022

Setting the Future After the COVID-19 Pandemic Through Digital Marketing Platforms and Purchasing Decisions: Evidence from Ghana

George Kankam

Vision: The Journal of Business Perspective

Select article: What Every CEO Needs to Know about Digital Marketing

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Research article

First published 2015-11

What Every CEO Needs to Know about Digital Marketing

Brian O’Connor

Journal of Creating Value

Select article: Whether mismatch finds match in the digitalized era: A comparison of five types of graduates to align business education and banking jobs

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Research article

First published 2024-12

Whether mismatch finds match in the digitalized era: A comparison of five types of graduates to align business education and banking jobs

Md Mahfuzur Rahman, Gazi Mahabubul Alam, Nor Azni Binti Abdul Aziz [...]

Industry and Higher Education

Select article: The platformisation of illicit drug markets: How datafication,technological affordances,and platform-mediated labour practices shape illicit drug markets

Open access

Research article

First published 2025-4

The platformisation of illicit drug markets: How datafication,technological affordances,and platform-mediated labour practices shape illicit drug markets

Andrew Childs, Ausma Bernot

Crime,Media,Culture: An International Journal

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