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Articles (14)

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1-10 of 14 results for digital marketing classroom

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Select article: The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

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Research article

First published 2019-8

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

April Kemp, Elizabeth Randon McDougal, Holly Syrdal

Journal of Marketing Education

Select article: Exploring the Divides Among Students,Educators,and Practitioners in the Use of Digital Media as a Pedagogical Tool

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Research article

First published 2015-8

Exploring the Divides Among Students,Educators,and Practitioners in the Use of Digital Media as a Pedagogical Tool

Katherine Duffy, Jillian Ney

Journal of Marketing Education

Select article: Using a Digital Personal Learning Network Assignment to Teach Social Curation and Lifelong Learning in Marketing

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Research article

First published 2019-11

Using a Digital Personal Learning Network Assignment to Teach Social Curation and Lifelong Learning in Marketing

Denny McCorkle, Joe F. Alexander

Journal of Advertising Education

Select article: A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice

Open access

Research article

First published 2025-8

A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice

Shahper Richter, Marilyn Giroux, Inna Piven [...]

Journal of Marketing Education

Select article: Mobile Business Retailing: Driving Experiential Learning on Campus

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Research article

First published 2018-4

Mobile Business Retailing: Driving Experiential Learning on Campus

Sarah Fischbach, Veronica Guerrero

Journal of Marketing Education

Select article: Lessons down a rabbit hole: Alternate reality gaming in the classroom

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Research article

First published 2014-9

Lessons down a rabbit hole: Alternate reality gaming in the classroom

Shira Chess, Paul Booth

New Media & Society

Select article: Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Open access

Research article

First published 2024-4

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Sally Laurie, Kathleen Mortimer, Matthew Holtz [...]

Journal of Marketing Education

Select article: Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student

Open access

Research article

First published 2019-8

Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student

Spencer M. Ross

Journal of Marketing Education

Select article: Our Unstable Artistry

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Research article

First published 2014-7

Our Unstable Artistry

Jeremy Cushman

Journal of Business and Technical Communication

Select article: Unsafe workplaces,marketed students: The deepfake policy gap in education

Open access

Research article

First published 2025

Unsafe workplaces,marketed students: The deepfake policy gap in education

Janine Arantes

Policy Futures in Education

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