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Articles (73)

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1-10 of 73 results for digital marketing campaign

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Select article: In varietate concordia?! Political parties’ digital political marketing in the 2019 European Parliament election campaign

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Research article

First published 2022-3

In varietate concordia?! Political parties’ digital political marketing in the 2019 European Parliament election campaign

Simon Kruschinski, Márton Bene

European Union Politics

Select article: Affective politics and online culture: Reserved’s digital marketing campaign in post-hegemonic perspective

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Research article

First published 2021-11

Affective politics and online culture: Reserved’s digital marketing campaign in post-hegemonic perspective

Artur Szarecki

International Journal of Cultural Studies

Select article: Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

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Research article

First published 2022-9

Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill [...]

Journal of Marketing

Select article: Creative Digital Marketing Campaigns for Hospitality and Tourism Organizations

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Research article

First published 2021-5

Creative Digital Marketing Campaigns for Hospitality and Tourism Organizations

Tingting Zhang

Journal of Hospitality & Tourism Cases: An International Case Journal

Select article: Impact of Search Engine Optimization as a Marketing Tool

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Research article

First published 2018-6

Impact of Search Engine Optimization as a Marketing Tool

Ravneet Singh Bhandari, Ajay Bansal

Jindal Management Journal

Select article: Information overload in digital tourism marketing: Challenges and opportunities for enhancing purchase intentions

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Research article

First published 2025

Information overload in digital tourism marketing: Challenges and opportunities for enhancing purchase intentions

Daojun Zhong, Yibo Wang, Lili Wang [...]

Information Development

Select article: An approach to evaluation of digital data in public health campaigns

Open access

Research article

First published 2024

An approach to evaluation of digital data in public health campaigns

Alan R Teo, Sean P M Rice, Elizabeth Meyer [...]

DIGITAL HEALTH

Select article: Bayesian Cointegrated Panels in Digital Marketing

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Research article

First published 2025-5

Bayesian Cointegrated Panels in Digital Marketing

Juan David Carranza-Sánchez, Juan Sosa

Model Assisted Statistics and Applications

Select article: A Decade of Adaptation: Integrating Experiential Learning Theory (ELT) into a Successful Digital Advertising Curriculum

Open access

Research article

First published 2026

A Decade of Adaptation: Integrating Experiential Learning Theory (ELT) into a Successful Digital Advertising Curriculum

Lee Ahern

Journal of Advertising Education

Select article: Artificial Intelligence (AI): Revolutionizing Digital Marketing

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Research article

First published 2021-8

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Patrick van Esch, J. Stewart Black

Australasian Marketing Journal

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