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Research article

First published 2018-11

A Consumer-based Taxonomy of Digital Customer Engagement Practices ☆

Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin [...]

Journal of Interactive Marketing

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Research article

First published 2021-12

Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India

Hitesh Sood, Rajendra Prasad Sharma

FIIB Business Review

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Research article

First published 2025-2

Digital customer engagement: A systematic literature review and research agenda

Ritu Srivastava, Parul Gupta, Harish Kumar [...]

Australian Journal of Management

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Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

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Research article

First published 2024

Smell,Touch,and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts

E. Sophía Valenzuela-Gálvez, Óscar González-Benito, Álvaro Garrido-Morgado

International Journal of Business Communication

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Research article

First published 2021-11

Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?

Timothy J. Halloran, Richard J. Lutz

Journal of Interactive Marketing

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Research article

First published 2023-03

The Mastercard Digital Engine™: Using AI to Spot Micro Trends for Effective Customer Engagement

Raja Rajamannar

Management and Business Review

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Research article

First published 2019-11

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings [...]

Journal of Marketing

Open access

Research article

First published 2021-2

Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality

Jonas Heller, Mathew Chylinski, Ko de Ruyter [...]

Journal of Service Research

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Research article

First published 2025

The Interaction Effect of Service Robot Affordances and Contexts on Customer Engagement Behaviors

Minglong Li, Xiaoyang Sun, Yi Xiong

Journal of Travel Research

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