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Retricted access

Research article

First published 2021-1

Inefficiencies in Digital Advertising Markets

Brett R. Gordon, Kinshuk Jerath, Zsolt Katona [...]

Journal of Marketing

Open access

Research article

First published 2025

In-Store Advertising with Digital Signage

Dennis Herhausen, David de Jong, Dhruv Grewal

Journal of Marketing

Retricted access

Research article

First published 2021-2

Digital Readiness and Acceptance of Mobile Advertising

Reza Ashari Nasution, Devi Arnita, Dwine Fatimah Azzahra

Australasian Marketing Journal

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Research article

First published 2020-5

Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget

Karen E. Mishra, Aneil K. Mishra

Journal of Advertising Education

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Review article

First published 2024

Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play

Abhishek Kumar, Mrinalini Pandey, Pankaj K. P. Shreyaskar

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2018-4

Consumer Response to Disclosures in Digitally Retouched Advertisements

Nadine A. Schirmer, Manfred Schwaiger, Charles R. Taylor [...]

Journal of Public Policy & Marketing

Open access

Research article

First published 2026

A Decade of Adaptation: Integrating Experiential Learning Theory (ELT) into a Successful Digital Advertising Curriculum

Lee Ahern

Journal of Advertising Education

Retricted access

Research article

First published 2019-11

Keeping Up With Fast-Paced Industry Changes—Digital Media Education in U.S. Advertising and PR Programs

Fei Fang, Wei Wei, Heshui Huang

Journal of Advertising Education

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Research article

First published 2023-12

Competition concerns in digital advertisement markets: Consolidating the regulatory approach for India

Sidharth Chauhan, Talin Bhardwaj

Competition and Regulation in Network Industries

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Research article

First published 2025

Digital advertising and its influence on news reporting of renewable energy resources development

Li Yunzi

Intelligent Decision Technologies

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