Search results: Sage Journals

Restricted accessOtherFirst published January, 1997

Competitive advantage in the hotel industry — success through differentiation

Hugh Taylor

Journal of Vacation Marketing

Restricted accessResearch articleFirst published April, 1983

Marketing Strategy and Differential Advantage

Victor J. Cook

Journal of Marketing

Open accessResearch articleFirst published October, 2023

The Impact of Entrepreneurial Orientation on SMEs’ Performance in a Transitional Economy: The Mediating Role of Differentiation Advantages and Innovation Capability

Quang-Huy Ngo

Sage Open

Restricted accessResearch articleFirst published March, 1985

Understanding Marketing Strategy and Differential Advantage

Victor J. Cook

Journal of Marketing

Restricted accessResearch articleFirst published March, 1985

“Marketing Strategy and Differential Advantage”: A Comment

Amitava Chattopadhyay, Prakash Nedungadi, Dipankar Chakravarti

Journal of Marketing

Restricted accessResearch articleFirst published January, 2008

Marketing Masterclass Product Differentiation for Competitive Advantage

Peter Dumovic, Daniel T. Knowles

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published January, 2009

The Distinctive City: Pitfalls in the Pursuit of Differential Advantage

Ivan Turok

Environment and Planning A: Economy and Space

Restricted accessOtherFirst published January, 2011

The deceptive mean: Conceptual scoring of cloze entries differentially advantages more able readers

JM O'Toole, RAR King

Language Testing

Restricted accessOtherFirst published January, 2004

Differential advantage and hospice care

Steven J. Baumrucker

American Journal of Hospice and Palliative Medicine®

Restricted accessResearch articleFirst published March, 1985

More on “Marketing Strategy and Differential Advantage”

A. Parasuraman, P. Varadarajan

Journal of Marketing

Restricted accessOtherFirst published January, 1997

Competitive advantage in the hotel industry — success through differentiation

Hugh Taylor

Journal of Vacation Marketing

Restricted accessResearch articleFirst published April, 1983

Marketing Strategy and Differential Advantage

Victor J. Cook

Journal of Marketing

Open accessResearch articleFirst published October, 2023

The Impact of Entrepreneurial Orientation on SMEs’ Performance in a Transitional Economy: The Mediating Role of Differentiation Advantages and Innovation Capability

Quang-Huy Ngo

Sage Open

Restricted accessResearch articleFirst published March, 1985

Understanding Marketing Strategy and Differential Advantage

Victor J. Cook

Journal of Marketing

Restricted accessResearch articleFirst published March, 1985

“Marketing Strategy and Differential Advantage”: A Comment

Amitava Chattopadhyay, Prakash Nedungadi, Dipankar Chakravarti

Journal of Marketing

Restricted accessResearch articleFirst published January, 2008

Marketing Masterclass Product Differentiation for Competitive Advantage

Peter Dumovic, Daniel T. Knowles

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published January, 2009

The Distinctive City: Pitfalls in the Pursuit of Differential Advantage

Ivan Turok

Environment and Planning A: Economy and Space

Restricted accessOtherFirst published January, 2011

The deceptive mean: Conceptual scoring of cloze entries differentially advantages more able readers

JM O'Toole, RAR King

Language Testing

Restricted accessOtherFirst published January, 2004

Differential advantage and hospice care

Steven J. Baumrucker

American Journal of Hospice and Palliative Medicine®

Restricted accessResearch articleFirst published March, 1985

More on “Marketing Strategy and Differential Advantage”

A. Parasuraman, P. Varadarajan

Journal of Marketing