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Articles (1049)

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1-10 of 1049 results for destination positioning

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Select article: Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

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Research article

First published 2024-7

Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

Shuang Lin, Shuangyu Xu, Yue Liu [...]

Journal of Vacation Marketing

Select article: The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

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Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

Select article: Preference and Positioning Analyses of Overseas Destinations by Mainland Chinese Outbound Pleasure Tourists

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Research article

First published 2005-11

Preference and Positioning Analyses of Overseas Destinations by Mainland Chinese Outbound Pleasure Tourists

Samuel Seongseop Kim, Yingzhi Guo, Jerome Agrusa

Journal of Travel Research

Select article: Destination Positioning Analysis through a Comparison of Cognitive,Affective,and Conative Perceptions

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Research article

First published 2004-05

Destination Positioning Analysis through a Comparison of Cognitive,Affective,and Conative Perceptions

Steven Pike, Chris Ryan

Journal of Travel Research

Select article: Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews

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Research article

First published 2023-7

Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews

Viriya Taecharungroj

Journal of Vacation Marketing

Select article: Destination Brand Positioning Theme Development Based on Consumers’ Personal Values

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Research article

First published 2021-3

Destination Brand Positioning Theme Development Based on Consumers’ Personal Values

Filareti Kotsi, Steven Pike

Journal of Hospitality & Tourism Research

Select article: Positioning five-star hotels in city destinations: The case of Istanbul,Turkey

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Research article

First published 2023-4

Positioning five-star hotels in city destinations: The case of Istanbul,Turkey

Hanım Kader Şanlıöz-Özgen, Metin Kozak

Tourism and Hospitality Research

Select article: Positioning the destination product ‘Southern Moravia’

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Research article

First published 2002-07

Positioning the destination product ‘Southern Moravia’

Ulrich R. Orth, Jarmila Turecková

Journal of Vacation Marketing

Select article: Destination love and addiction: Insights from positive addiction theory

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Research article

First published 2025-10

Destination love and addiction: Insights from positive addiction theory

Muhammad Junaid, Abu B Abdul Hamid, Noor I binti Ya’akub [...]

Journal of Vacation Marketing

Select article: Tracking brand positioning for an emerging destination: 2003 to 2015

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Research article

First published 2018-7

Tracking brand positioning for an emerging destination: 2003 to 2015

Steven Pike, Jane Gentle, Louise Kelly [...]

Tourism and Hospitality Research

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