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Articles (130)

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1-10 of 130 results for destination marketing and branding

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Select article: The impact of marketing on internal stakeholders in destination branding: The case of a musical city

Retricted access

Case report

First published 2012-4

The impact of marketing on internal stakeholders in destination branding: The case of a musical city

Elyria Kemp, Kim H Williams, Bridget M Bordelon

Journal of Vacation Marketing

Select article: 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand

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Other

First published 1998-7

'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand

Annette Pritchard, Nigel Morgan

Journal of Vacation Marketing

Select article: Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

Select article: Destination branding,niche marketing and national image projection in Central and Eastern Europe

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Research article

First published 1999-07

Destination branding,niche marketing and national image projection in Central and Eastern Europe

Derek Hall

Journal of Vacation Marketing

Select article: Uniquely Singapore? A case study in destination branding

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Other

First published 2007-07

Uniquely Singapore? A case study in destination branding

Joan C. Henderson

Journal of Vacation Marketing

Select article: Food as a form of Destination Identity: A Tourism Destination Brand Perspective

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Research article

First published 2011-1

Food as a form of Destination Identity: A Tourism Destination Brand Perspective

Yi-Chin Lin, Thomas E. Pearson, Liping A. Cai

Tourism and Hospitality Research

Select article: An interregional extension of destination brand equity

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Research article

First published 2017-10

An interregional extension of destination brand equity

Seongseop (Sam) Kim, Markus Schuckert, Holly Hyungjeong Im [...]

Journal of Vacation Marketing

Select article: Brand Western Australia: A totally integrated approach to destination branding

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Research article

First published 1999-07

Brand Western Australia: A totally integrated approach to destination branding

Shane R. Crockett, Leiza J. Wood

Journal of Vacation Marketing

Select article: Tourism destination brands and electronic commerce: Towards synergy?

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Research article

First published 1999-07

Tourism destination brands and electronic commerce: Towards synergy?

A. P. Williams, A. J. Palmer

Journal of Vacation Marketing

Select article: The impact of social media on destination branding

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Research article

First published 2012-7

The impact of social media on destination branding

Yumi Lim, Yeasun Chung, Pamela A Weaver

Journal of Vacation Marketing

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