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Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

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Other

First published 1998-7

'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand

Annette Pritchard, Nigel Morgan

Journal of Vacation Marketing

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Research article

First published 2025

Innovative framework for the analysis of the effects of destination personality on behavioral results: The mediating role of self-congruity

Gema Pérez-Tapia, Juan-Pedro Cabrera-Sánchez, Emilio Hernández Correa

Journal of Vacation Marketing

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Research article

First published 2023-7

Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews

Viriya Taecharungroj

Journal of Vacation Marketing

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Research article

First published 2019-3

Destination Extension: A Faster Route to Fame for the Emerging Destination Brands?

Hany Kim, Svetlana Stepchenkova, Semih Yilmaz

Journal of Travel Research

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Research article

First published 2012-7

The impact of social media on destination branding

Yumi Lim, Yeasun Chung, Pamela A Weaver

Journal of Vacation Marketing

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Research article

First published 2020-7

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

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Research article

First published 2014-3

Sense of Place

Adriana Campelo, Robert Aitken, Maree Thyne [...]

Journal of Travel Research

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Case report

First published 2012-4

The impact of marketing on internal stakeholders in destination branding: The case of a musical city

Elyria Kemp, Kim H Williams, Bridget M Bordelon

Journal of Vacation Marketing

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Research article

First published 2003-07

Destination branding and the role of the stakeholders: The case of New Zealand

Nigel J. Morgan, Annette Pritchard, Rachel Piggott

Journal of Vacation Marketing

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