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1-7 of 7 results for destination brand identification

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Research article

First published 2023-7

Extension and Validation of A Novel Destination Brand Equity Model

Yuksel Ekinci, Arnold Japutra, Sebastian Molinillo [...]

Journal of Travel Research

Open access

Research article

First published 2026-3

Leveraging Cittaslow Promotion on Social Media to Enhance Tourists’ Behavioral Responses Toward Small Urban Tourism Destinations

Mehmet Ozer, Ali Selcuk Can, Yuksel Ekinci [...]

Journal of Travel Research

Retricted access

Research article

First published 2003-07

Destination branding and the role of the stakeholders: The case of New Zealand

Nigel J. Morgan, Annette Pritchard, Rachel Piggott

Journal of Vacation Marketing

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Research article

First published 2020-2

Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

R. A. Cano Guervos, D. M. Frías Jamilena, A. I. Polo Peña [...]

Journal of Travel Research

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Research article

First published 1995-10

Identifying Market Potential: The Application of Brand Development Indexing to Pleasure Travel

Mark A. Bonn, Richard R. Brand

Journal of Travel Research

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Research article

First published 2026

Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents’ tourism support

Boyue Cheng, Wei Han, Chenyang Hu

Journal of Vacation Marketing

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Research article

First published 2021-8

Wine Terroir Commitment in the Development of a Wine Destination

Roberta Capitello, Katia Laura Sidali, Günter Schamel

Cornell Hospitality Quarterly